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SEO Rewriter
Database-driven or script-generated websites sometimes address web pages using URLs with query parameters. For example, a store that sells electronic devices may have one of its product page as:
http://www.myECommerceStore.com/product.asp?Category=3&ItemID=1025
This type of URLs are difficult for users and also commonly considered not search-engine-friendly.
URL Rewriting is the techniques to give static names to dynamic URLs so they are better for end users to view and search engine to address. For example, the above product page may be renamed to:
http://www. myECommerceStore.com/consumer_electronics/ipod16GB.html
This change not only makes it easier to index but can also help in the ranking of the page in the search engine because of embedded keywords in the URL.
URL Rewriting basically involves translating of incoming requests from a static-looking names to their original names. This can be easily achieved with Apache Web server. With Microsoft IIS server, a 3rd party application can be added to accomplish the same, but it would require a dedicated web server. If you are using a shared service from your hosting provider, there is no way of doing URL rewriting without writing custom programs.
Active Web System’s ASP.NET SEO Rewriter is a utility special designed for URL rewriting in a shared web hosting environment that uses Microsoft .NET servers. Instead of using regular expression based translation rules, ASP.NET SEO Rewriter is pure database driven. This allows the totally flexibility in the mapping of individual page and also has no limitation in the total number of pages. Besides URL rewriting, ASP.NET SEO Rewriter can also render customized Meta tags for keyword and description text for each page. It is ideal to be used in a website that has a large number of product or information pages.
To find out more about ASP.NET SEO Rewriter, please contact Active Web System.
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